Why Packaging Matters in Promotional Merchandise

Oct 16

Have you ever gotten a promotional item that seemed more valuable than it really was? Or maybe you received something useful, but it didn't stand out because the packaging was forgettable. Often...

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The Rise of Retail-Quality Corporate Merch

Sep 24

Remember when corporate merch meant a basic T-shirt, a plastic water bottle, or a pen that vanished after a week? Those days are almost over. Now, employees, customers, and event guests expect mo...

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Branding 101: Let’s Talk Logos

Jul 20

Your logo is one of the most valuable tools your business has. You'll find your logo on your website, business cards, social media, signs, uniforms, packaging, and promotional items. Often, it'...

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Your Brand Is Your Business - Market It!

Feb 15

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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6 Products to Show Your Support for Breast Cancer Awareness

Nov 3, 2025

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

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12 Perfect Pediatric Products for Babies

Apr 13, 2025

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

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A Marketer's (Tiny) Guide to Promo at Trade Shows

Apr 6, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

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5 Fail-Proof Ideas for Your Business Instagram

Mar 9, 2025

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Jan 4, 2025

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

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A Quick Guide to Promotional Bags

Dec 6, 2024

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

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Branding 101: What Makes a Brand Powerful

Oct 9, 2024

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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How to Create Buzz Around a Launch With Promo Products

Sep 25, 2024

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

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What Makes Gen Z Tick?

Jul 29, 2024

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

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Sustainability & Environmental Responsibility: Why it Matters

Jul 14, 2024

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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Yes, There's a Difference: Everything You Need to Know About Pens

May 25, 2024

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

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5 Products That will Send you Over the Moon and out of This World

Apr 11, 2024

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

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The Best Apps For Organization

Nov 16, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

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16 Ways Color Affects Your Branding and Marketing

Jun 7, 2023

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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Your Guide to Promo Hats

Feb 11, 2023

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

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Generation Z vs. Millennials: What’s the Difference?

Jan 6, 2023

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

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8 Graphic Design Mistakes to Avoid

Dec 30, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Dec 15, 2022

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Sep 24, 2022

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

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Bamboo: It's Not Just for Pandas!

Apr 15, 2022

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

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6 Products to Welcome Students Back to School

Mar 1, 2022

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

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Graphic Design Terms Everyone Should Know

Dec 17, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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6 Reasons You Need a Company Store

Nov 26, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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Case Study: Thank You for Spooning

Nov 18, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

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6 Retro Products That Are a Blast From the Past

Aug 18, 2021

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

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12 Coolest Squeeze Products to Relieve Your Stress

Jul 27, 2021

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

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6 Fun Products for Keeping Kids Occupied at Home

May 8, 2021

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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Case Study: Hay, Where'd You Get That Tote?

Mar 26, 2021

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

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10 Tweetable Quotes for Motivation

Jun 28, 2020

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

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6 Things You're Missing Out on by Not Using Promotional Products

Mar 27, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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6 Purr-fect Promo Products for Cat Lovers

Feb 27, 2020

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

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